PPC – Pay Per Click!
There’s no denying that Google Adwords leads the market in PPC advertising. And it’s a highly competitive market where companies bid for keywords and pay a fee every time a web user clicks through.
However, there’s a price to pay for appearing at the top of the search results.
That’s because PPC is a fine balancing act for businesses, and getting it wrong could be very expensive indeed.
A well-targeted bid on a keyword may send you hundreds or thousands of new leads in a single day at an affordable price.
But bid too high and you could be making a loss on every transaction the search engines pay you.
How does PPC work?
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay only when the ad is clicked.
Advertisers need to define a list of keywords that are relevant to their target market and then create targeted adverts that will be shown when a user searches for that keyword.
PPC works on a bidding system, if there is no one else bidding for your keywords you will be shown in the top slot and for little money.
If your keywords are competitive you will have to pay more than the next advertiser in order to have your advert shown higher up the list.
We at the Improve Agency have years of experience dealing with PPC for clients, and know how to get the best return on investment.
For one, we understand that good conversion doesn’t just come from having a big budget. Business owners need to make sure they’ve got engaging targeted adverts.
Constant keyword research keeps you ahead of your competitors, as well as many other factors which all add up to improved click-through at low prices.
Contact our team and let’s drive some traffic your way.